Our Culture

So, let me tell you where our story began...

When West 49 Inc. was founded in 1995 it was based on the prediction that extreme sports and the California lifestyle would soon take off. Snowboarding was quickly gaining momentum, with skateboarding coming up strong behind it, and 12 -17 year olds were hanging out in malls more than ever. As interest and excitement shifted towards individual-focused sports, West 49 Inc.'s founder recognized this market growth in the action sports industry and opened our first three West 49 skate shops in southwestern Ontario. What started off as three skate shops in southwestern Ontario, eventually evolved into what West 49 Inc. is today, a highly recognized national chain.

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